I’ll be presenting the following at Burton Group Catalyst Conference in San Diego July 28 at 9:45 am Pacific, in Sapphire M room:
Design, for Community’s Sake! (Note: I specialize in lame titles.)
Overview:
No matter whether you’re implementing an online community environment for employees, contractors, business-to-business, channels, partners, prospects, customers, or all of the above, design it differently than your typical intranet, internet, or portal websites. Why? To promote continual engagement.
In this session, you’ll learn five good practices for designing an engaging community site: 1) Identify Community Characteristics, 2) Determine Member Wants, 3) Balance Corporate and Member Content, 4) Express Site Identity, and 5) Add Concierge Services.
You also learn how to avoid common pitfalls, including one-way broadcasting, over-branding, under-positioning with other applications and websites, and more.
Finally, we will discuss how to check the health of your existing community’s design. We will take requests from the audience to review existing community sites that are publicly accessible, and answer questions, such as: Is the site’s identity expressed clearly and does it reflect overall community objectives, characteristics, and its members’ wants and needs? Is there a good balance between company and member content?
While this is based on the Jive SBS Design Practices series, it applies to any community or collaborative platform, so if you’re at the conference, please stop by!
