Practitioners, analysts and consultants all play important roles when an emerging business practice is, well, emerging. But, if I had to choose who to listen to during these formative years, I’d choose practitioners.
People want to talk to others like them, who’ve successfully done whatever it is they’re trying to do.
Social business, my favorite emerging practice, is set to hit $3.1 billion in spending by 2014, just for social media marketing alone, forget about the $4.6 billion spending prediction that will enable Enterprise 2.0 social business behaviors. If your organization plans to participate in this evolution, you might want to learn from those who’ve been there, done that.
People like you, who’ve been there, done that
You have a chance to learn from and connect with these folks, who’ll be speaking at the only social business conference that features practitioners who’ve successfully engaged employees, customers, and the social Web.
Employee-Facing Social Business Practitioners

Tony Uphoff
CEO
United Business Media TechWeb

Claire Flanagan
Director, Enterprise Social Business Collaboration and Communities Strategy
CSC

Ken Hamel
Senior Vice President of SAP Global Presales
SAP

Jennifer Bouani
Director of Interactive Communications
Manheim

Len Devanna
Director of Digital Strategy
EMC

Angelique Finan
Program Manager, Office of the CTO
VeriSign

Brad Fitzgerald
Community Manager
Mattel

Ted Hopton
Wiki Community Manager
United Business Media

Wolfgang Jastrowski
Head of Unite Communications & Collaboration
Swiss Re

Greg Lowe
Social Media Strategist
Alcatel-Lucent
Public-Facing Social Business Practitioners

Mark McKenna
Managing Director and Head of Marketing and Communications
Putnam Investments

Jennifer Hidding
Director of Interactive Channels
Lifetime Fitness

Mark Finnern
Chief Community Evangelist
SAP

Stephen Maiello
Senior Manager
Charles Schwab

Dianne Kibbey
Global Head of Communities, Portals, and eProcurement
Premier Farnell

Trisha Liu
Enterprise Community Manager
ArcSight

Scott Palmer
Worldwide Channel Web Strategy
Intel

Greg Sanders
Director, Global Online Services
McAfee

Deirdre Walsh
Community & Social Media Manager
National Instruments
JiveWorld10 Conference Agenda | Register today

