Practitioners know the things analysts and consultants don’t

August 3rd, 2010 by Gia Lyons Leave a reply »

Practitioners, analysts and consultants all play important roles when an emerging business practice is, well, emerging. But, if I had to choose who to listen to during these formative years, I’d choose practitioners.

People want to talk to others like them, who’ve successfully done whatever it is they’re trying to do.

Social business, my favorite emerging practice, is set to hit $3.1 billion in spending by 2014, just for social media marketing alone, forget about the $4.6 billion spending prediction that will enable Enterprise 2.0 social business behaviors. If your organization plans to participate in this evolution, you might want to learn from those who’ve been there, done that.

People like you, who’ve been there, done that

You have a chance to learn from and connect with these folks, who’ll be speaking at the only social business conference that features practitioners who’ve successfully engaged employees, customers, and the social Web.

Employee-Facing Social Business Practitioners

Photo of Tony Uphoff

Tony Uphoff
CEO
United Business Media TechWeb


Claire Flanagan
Director, Enterprise Social Business Collaboration and Communities Strategy
CSC

Photo of Ken Hamel
Ken Hamel
Senior Vice President of SAP Global Presales
SAP

Photo of Jennifer Bouani
Jennifer Bouani
Director of Interactive Communications
Manheim

Photo of Len Devanna
Len Devanna
Director of Digital Strategy
EMC

Photo of Angelique Finan
Angelique Finan
Program Manager, Office of the CTO
VeriSign

Photo of Brad Fitzgerald
Brad Fitzgerald
Community Manager
Mattel

Photo of Ted Hopton
Ted Hopton
Wiki Community Manager
United Business Media

Photo of Wolfgang Jastrowski
Wolfgang Jastrowski
Head of Unite Communications & Collaboration
Swiss Re

Photo of Greg Lowe
Greg Lowe
Social Media Strategist
Alcatel-Lucent

Public-Facing Social Business Practitioners

Photo of Mark McKenna
Mark McKenna
Managing Director and Head of Marketing and Communications
Putnam Investments

Photo of Jennifer Hidding
Jennifer Hidding
Director of Interactive Channels
Lifetime Fitness

Photo of Mark Finnern
Mark Finnern
Chief Community Evangelist
SAP

Photo of Stephen Maiello
Stephen Maiello
Senior Manager
Charles Schwab

Photo of Dianne Kibbey
Dianne Kibbey
Global Head of Communities, Portals, and eProcurement
Premier Farnell

Photo of Trisha Liu
Trisha Liu
Enterprise Community Manager
ArcSight

Photo of Scott Palmer
Scott Palmer
Worldwide Channel Web Strategy
Intel

Photo of Greg Sanders
Greg Sanders
Director, Global Online Services
McAfee

Photo of Deirdre Walsh
Deirdre Walsh
Community & Social Media Manager
National Instruments

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