Part of the buzz among social business practitioners for the past few months has included WIIFM, or What’s In It For Me. Basically, we’ve been discussing how to get people to use social business software, how to show them WIIFM when launching a new community or trying to revitalize one.
Here are a few rows of the table:
|Interest||Individual Contributors||Managers||N-X Leaders
|status/image of job||Transparency of job||Transparency of job||
|autonomy & influence||