“What’s In It For Me?”

February 8th, 2011 by Gia Lyons Leave a reply »

Part of the buzz among social business practitioners for the past few months has included WIIFM, or What’s In It For Me. Basically, we’ve been discussing how to get people to use social business software, how to show them WIIFM when launching a new community or trying to revitalize one.

Check out what Jem Janik from Alcatel-Lucent (Jive customer and 2.0 Adoption Council member), created in the Jive Community. Other Jive customers and Council members are updating it, too.

What’s In It For Me (WIIFM)

Here are a few rows of the table:

Interest Individual Contributors Managers N-X Leaders
Executives
status/image of job Transparency of job Transparency of job
  • people want to know what your thoughts are, worries, etc. (evidenced eventually when you gain followership)
autonomy & influence
  • more i answer/share i build influence in community
  • i establish expertise by contributing
  • easier to reach a broad audience with content/message
  • easy way to reach a whole team & not clog up inbox
  • ability to reach a broad audience about what your org is doing and how it fits with overal company
  • if you are not participating you are forfeiting potential leadership on  the platform (other leaders for your area will form naturally
  • ability to reach a broad audience about what your org is doing and how it fits with overal company
  • if you are not participating you are forfeiting potential leadership on the platform (other leaders for your area will form naturally)

Advertisement